Schools run by private enterprise? Free iPods and laptop computers to attract students?
It may sound out of place in Sweden, that paragon of taxpayer-funded cradle-to-grave welfare. But a sweeping reform of the school system has survived the critics and 16 years later is spreading and attracting interest abroad.
"I think most people, parents and children, appreciate the choice," said Bertil Ostberg, from the Ministry of Education. "You can decide what school you want to attend and that appeals to people."
Since the change was introduced in 1992 by a center-right government that briefly replaced the long-governing Social Democrats, the numbers have shot up. In 1992, 1.7 percent of high schoolers and 1 percent of elementary schoolchildren were privately educated. Now the figures are 17 percent and 9 percent.
I'm confident that school choice will also continue to spread in "America, the land of freedom and choice, except when it comes to your schools."